Sales Analysis: Air Jordan 14 “Ferrari” - Fast Track For Success

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The Air Jordan 14 may have flopped this year with initial releases such as the Sport Blue and Thunder, but that didn’t stop Jordan Brand from creating new hype. The Air Jordan 14 has been inspired by the Ferrari automobiles since its creation and this new color way with Red suede material last seen on the highly coveted Air Jordan 5 caused sneaker heads to go into a frenzy. An initial Chicago release to test the waters proved extremely successful, releasing at a $200 price point and fetching prices of $400-600 with ease on the market. ShoeFax will examine the after market price since the shoe released in August / September.

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$291.22 Avg Price

The Ferrari AJ14 sports a Challenge Red upper, carbon fiber print shark teeth, Yellow branding, and Black on the laces, tongue, liners, and outsole. The sneaker had its global release on September 6th at a retail price of $200 and fetched its highest price of $660 a few days after the August 16th Chicago release.

As soon as the Ferrari color way dropped, the value of the sneaker went over triple its retail value at its peak but has since declined due to higher availability. Now, the sneaker hovers slightly under $300 for a healthy profit of $91 on a silhouette that has seen color ways sit on shelves for months and even get discounted.

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We have provided sales data below which shows listings for the Air Jordan 14 “Ferrari” and approximately 44% of the listings were successful with average end prices of $284-$301.

Air Jordan 14 “Ferrari”

July 25th - August 22nd, 2014

General Stats
Total Sales $982,286
Total Listings 5,593
Successful Listings 2,469
Total Bids 22,650
Items Offered 7,618
Items Sold 3,373
Bids per Listing 4.05
Sell-Through 44.14%
Sellers per Day 81

2,469 out of 5,593 successful listings for the Air Jordan 14 “Ferrari” are shown along with an average price of $291.22 from sellers that is approximately $91 over retail. This color way of the AJ 14 featured a unique, exclusive, and limited color way that was reminiscent of the AJ5 “Raging Bull”. The market has deemed the sneaker a success and if you need to pick up a pair, be sure to check on Kixify and e-Bay. As always, stay tuned to ShoeFax for real time sales data and let us know if you plan on hunting down a pair.