There was a lot of hype and anticipation surrounding the Air Jordan 4 “Legend Blue” release. As the sneaker was set to kick of Jordan Brand’s Remastering Movement, many sneakerheads had very high expectations for the sneaker’s quality and build. Throughout the teasing of the sneaker, Jordan Brand boasted the sneaker’s quality to be top notch. They even raised the retail price to prove that they used better material. Although the sneaker hasn’t been seen since 1999, many have considered this rendition of the Air Jordan 4 a grail. If you’re still searching for a pair, take a look as we closely analyze just how much you should be spending!
Average Price: $219.15
The Air Jordan 4 “Legend Blue” released for a high retail price of $190. The boosted price helped Jordan Brand’s argument that these sneakers were made of the most premium materials and sports excellent quality. The original 1999 version of the sneaker has been selling for crazy amounts over the past 16 years. With this mind, resellers saw nothing but money in their pockets. After the sneaker released, pairs were sold out relatively fast! After taking a look at the sales/listings on both Kixify and eBay, we found out that the Air Jordan 4 “Legend Blue” is only reselling for a mere average of $219.15.
January 10th - February 2nd
| Total Sales | $599,168 |
|---|---|
| Total Listings | 5,483 |
| Successful Listings | 2,150 |
| Total Bids | 18,862 |
| Items Offered | 11,665 |
| Items Sold | 2,734 |
| Bids per Listing | 3.44 |
| Sell-Through | 39.21% |
| Sellers per Day | 187 |
Although the sneaker sold out pretty fast, it looks like the only people that were buying the sneaker were resellers. Over the past month, the sneaker’s sell-through rate has been at a low of 39.21%, showing us that many people aren’t copping a pair for resell. Even though the sneaker’s resell price is only about $30 over retail, it seems like anyone who wanted a pair either has one or can find a pair for retail price. For the many hopeful resellers, this is very bad. Copping an aggressive amount of pairs hoping the sneaker will continue to be considered as a grail was a bad idea. If you count the extra costs it takes to actually sell a shoe, most resellers may be taking a loss on these bad boys. Let us know what you think about the Air Jordan 4 “Legend Blue,” and stay tuned to ShoeFAX for more sales analysis of your favorite sneakers!
