Jordan Brand has made it a yearly tradition to release an Air Jordan 11 colorway every holiday season. With every year bringing us either a new or classic rendition of the silhouette, many sneakerheads look forward to December for this reason. 2014 brought us the coveted Air Jordan 11 “Legend Blue,” and EVERYONE wanted a pair. The Air Jordan 11 “Legend Blue” sports a clean white leather upper with Legend Blue hits throughout. Upon arriving to retailers we took a look at what the pre-sale prices of the sneaker were, and whether or not it was smart to pre-order a pair or wait for resell. Now we’re taking a look at what the sneaker is really worth.
The Air Jordan 11 “Legend Blue” released with so much hype that people were going crazy just to get a pair. Doing everything they can to snag a pair, resellers noticed the thirst for the sneakers and saw nothing but money signs. Releasing for a high retail price of $200, we expected resellers to sell these beauties for a very beneficial profit. Many thought if you didn’t get a pair for retail then you most likely would have to pay somewhere towards $400, but they were very wrong.
Avg Price: 297.37
Jordan Brand produced so many pairs of the Air Jordan 11 “Legend Blue,” that if you really wanted a pair you could get one pretty easily. Of course you would have to pay a little extra, but sales/listings on both eBay and Kixify show that it wasn’t much over retail. Selling for an average price of $297.37 the Air Jordan 11 “Legend Blue” was widely available for everyone. $300 may seem like a lot of money, but once you think about the $200 retail price, tax, and other fees you’re really only paying around $50 extra.
December 20th - December 31st
| Total Sales | $3,760,184 |
|---|---|
| Total Listings | 16,716 |
| Successful Listings | 8,641 |
| Total Bids | 95,689 |
| Items Offered | 26,635 |
| Items Sold | 12,645 |
| Bids per Listing | 5.72 |
| Sell-Through | 51.69% |
| Sellers per Day | 1,081 |
With there being so many pairs available, the Air Jordan 11 “Legend Blue” raked in a whopping $3,760,184 in total sales (on Kixify and eBay) in just under two weeks after being released. Due to the high number of pairs released by Jordan Brand, the Air Jordan 11 “Legend Blue” was being resold left and right, but only for about $100 over retail. The sneaker’s sell through rate of 51.69% clearly shows us that people are still copping pairs. If you didn’t snag one yet, it may be a lot easier than you think.
Jordan Brand was clearly in control with this year’s Air Jordan 11 release. Creating a lot of hype for the sneaker, Jordan Brand and Nike are the real winners. Reportedly selling $80M worth of Air Jordan 11 “Legend Blues,” it didn’t matter how available the sneaker was; people were still going to cop. Resellers may make a little profit, but nothing too drastic. If you think about the time it takes to resell a pair of sneakers, it may not be worth it. Let us know what you think. Was all the hype surrounding the Air Jordan 11 “Legend Blue” really worth it? If you liked this in-depth look at the Air Jordan 11 “Legend Blue” then stay tuned for more Sales Analysis of your favorite sneakers!
