Sales Analysis: Nike Zoom Vapor AJ3 “Black” - Did The Fusion Strike Gold Twice?

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The Nike Zoom Vapor 9.5 x Air Jordan 3 collaboration that took the sneaker world by storm was released in a second AJ3 inspired colorway exactly one month ago. The fusion of silhouettes might have been even further anticipated when Nike announced the Black Cement version. The highly limited release featured premium tumbled leather and Nike Air branding yet again, solidifying itself as a quick sell at all retailers.

The Nike Zoom Vapor AJ3 “Black” sports Red accents throughout the sneaker such as on the eyelets, tongue branding, and tongue liner. Gray is used on the outsole, elephant print, tongue, and sock liner to complete the Nike Zoom Vapor AJ3 “Black” colorway which ShoeFax will be analyzing.

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Avg. Price $488.34

The Nike Zoom Vapor AJ3 “Black” had even more anticipation than its last release as the community had already realized how capable this silhouette became. The colorway, OG branding, endorsement from legendary players, and limited availability once again contributed to its extreme resale value. Even though the sneaker retailed at $200, people continued camping out for raffle tickets to get a new chance at the Nike Zoom Vapor AJ3.

The sneaker didn’t sell as high as the White colorway at its peak but it definitely surpassed the 2x retail mark, averaging around the $450-$500 mark nearly every day of the week. At its average price of $488, the sneaker grosses a $288 profit which means that one sale of the Nike Zoom Vapor AJ3 “Black” on the resell market can account for two pairs plus change yet again. With total sales being at $141,129 in just one month, we can safely say that this fusion has been an amazing release two times in a row.

November 5th, 2014 - December 4th, 2014

Total Sales $141,129
Total Listings 684
Successful Listings 260
Total Bids 2,386
Items Offered 841
Items Sold 289
Bids per Listing 3.49
Sell-Through 38.01%
Sellers per Day 20

The release of the Nike Zoom Vapor AJ3 “Black” was met with instant success of resellers who got their pairs off for practically triple retail before prices started decreasing. Unfortunately, the sneaker has been sporting a sell-through rate of just 38.01%. Just over 684 pairs were listed with about one third selling selling easily for over double celeb gossip the retail price.

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Nike realized the success of its latest fusion and released the silhouette in an even more popular classic colorway. Although we haven’t seen the Black version of the Air Jordan 3 “88” officially, this release served as an appetizer for many while we wait for Jordan Brand to bring back the AJ3 in its glory next year.

Once again, reselling was an extremely smart move and if you picked up more than one pair, you had a huge advantage in getting a free pair out of your profit. Let us know if you believe the Nike Zoom Vapor AJ3 “Black” deserved its hype and stay tuned to ShoeFAX for the latest sales analysis of your favorite kicks.