Nike brought back the Air Jordan 14 silhouette this year and slapped on a color way made popular in 2006 by the Air Jordan 4 Lightning / Thunder pack. A fresh coat of paint (or in fact too much paint) does not seem to have been the key to success on this sneaker as it has become a glorified shelf warmer. The sneaker features a Black and ‘Vibrant Yellow’ make up with contrast being provided on the Jumpman shield logo and midsole. The Nubuck upper is present, but consumers may have to add that as one more complaint before picking up this sneaker.
A fresh coat of paint (or in fact too much paint) does not seem to have been the key to success on this sneaker as it has become a glorified shelf warmer.
$173.93 Avg. Price
The sneaker had a healthy pre sale value, initially floating between the $300-325 range over a month before release. However, before the sneaker had even reached retailers, the value plummeted dramatically. Now that the Thunder AJ14 is available, Yellow paint job issues and Black ashy nubuck have steered customers away. The sneaker can easily be had for retail online through resellers and a few stores if one knows where to shop.
However, before hottest celebrities the sneaker had even reached retailers, the value plummeted dramatically.
We have provided sales data below which shows that for the first week after the Air Jordan 14 Thunder released, about 34% of the listings were actually successful. 143 out of 419 successful listings with an average price of $173.93 which is not even retail + tax does not seem like a successful release.
Air Jordan 14 “Thunder”
July 5 - July 11,2014
| Total Sales | $44,873 |
|---|---|
| Total Listings | 419 |
| Successful Listings | 143 |
| Total Bids | 1,398 |
| Items Offered | 1,119 |
| Items Sold | 258 |
| Bids per Listing | 3.34 |
| Sell-Through | 34.13% |
| Sellers per Day | 52 |
With any luck, remaining pairs in stores may hit a discount and flawed paint jobs may pop up at the outlets for further savings. As always, stay tuned to ShoeFax for real time sales data and let us know if you plan on picking up a pair of the Thunder Air Jordan 14.
