$334.69 Avg. Price
Nike changed the playing field yet again when they drastically altered the Nike Kobe series. A huge turn away from LeBron and his tendency to flop both on the court and in the sneaker department has been taken. The transition from Nike Kobe 8 to 9 brought lightweight innovation in the form of Flyknit, Flywire and Lunarlon all in a futuristic look.
The marketing was genius at first, with comedic commercials featuring Kobe himself that still sent an important message about the latest footwear. Limited availability of every color way upon initial release as well as dividing them between stores such as 21 Mercer and Dover Street Market proved effective.
Nike Kobe 9 Masterpiece
March 12 - June 9, 2014
| Total Sales | $289,168 |
|---|---|
| Total Listings | 1,536 |
| Successful Listings | 622 |
| Total Bids | 4,707 |
| Items Offered | 2,011 |
| Items Sold | 864 |
| Bids per Listing | 3.06 |
| Sell-Through | 40.49% |
| Sellers per Day | 16 |
The Nike Kobe 9 Masterpiece was successful, selling out at a quick pace and had a sell through rate of 40.49%.
Limited availability of every color way upon initial release as well as dividing them between stores such as 21 Mercer and Dover Street Market proved effective.
$344.07 Avg. Price
The retail price of $225.00 was harsh but resell prices instantly passed celeb gossip the $350 mark on the All Star Galaxy “Devotion” color way. Resell prices of $450 were asked upon the initial drop of the Dover Street Market color way and has now gone into the thousands, albeit pairs are scarce.
Nike Kobe 9 Devotion
March 12 - June 9, 2014
| Total Sales | $58,837 |
|---|---|
| Total Listings | 311 |
| Successful Listings | 132 |
| Total Bids | 780 |
| Items Offered | 413 |
| Items Sold | 171 |
| Bids per Listing | 2.51 |
| Sell-Through | 42.44% |
| Sellers per Day | 3 |
The Nike Kobe 9 Devotion was also successful due to the hype around the All Star game and Galaxy pack. The sneaker sold out at a quick pace and had a sell through rate of 42.44%.
The retail price of $225.00 was harsh but resell prices instantly passed the $350 mark on the All Star Galaxy “Devotion” color way.
It’s crystal clear that Nike has a formula which is highly successful and has been applied to the Nike Kobe 9 Elite. The introduction of the Low model and general release color ways have caused the sneaker to suffer the same fate as the LeBron 11 but not nearly to the same extent.
The lower price point and higher availability has served a purpose but the Kobe 9 now tends to stray and follow a similar fate as the Lebrons. Consumers are aware of the multiple, successful tactics that Nike has deployed with this sneaker and the data reflects it. Stay up to date with the latest Nike Kobe 9 data with the ShoeFax app available on Apple and Android.
