When a new Air Jordan model comes out, there’s plenty to discuss: whether it is the design inspiration, materials used in the construction, and overall usefulness of the shoe. We have been given the latest offering from Jordan Brand and it is known as the Jordan Future which boldly took a stance while providing maximum comfort in the form of an Air Jordan 11 and woven upper. The initial release saw the first two Premium Quickstrike color ways: Glow and Infrared at $200 retail, but outlandish resell prices instantly became the guideline to go by since many consumers missed out.
Average Price: $440
Sales data collected from eBay and Kixify listings show that the highly anticipated release on March 15th caused a gigantic surge in profit, coming in at 3 times the price but slowly fluctuating over the months, now rising around the $500 mark.
That hasn’t been the case for two more PRM QS drops we have seen as Multicolor and Dark Camo. These two pairs as well as general release color ways haven’t been able to hold up the demand or resell profit and it’s interesting to know why.
Sales data collected from eBay and Kixify listings show that the highly anticipated release on March 15th caused a gigantic surge in profit, coming in at 3 times the price but slowly fluctuating over the months, now rising around the $500 mark.
Average Price: $326.99
The Jordan Future Multicamo played off the Premium Quickstrike hype at first, pulling in double retail price from resellers but instantly took a substantial drop in value. Slightly higher availability and restocks of this color way has landed this release right around the $325 mark. The festive and colorful woven upper has definitely saved some value along with the “limited availability” aspect.
Slightly higher availability and restocks of this color way has landed this release right around the $325 mark.
Average Price: $283.33
The Jordan Future Dark Army also attempted to use the Premium Quickstrike hype but it didn’t help much despite the unique woven pattern and black outsole. The peak of this color way was $315 and instantly took a substantial drop in value within weeks, flatlining in profit and floating around $280. Finally, general releases have been made available at even lower price points ($150) such as on the Volt and Royal pairs.
The peak of this color way was $315 and instantly took a substantial drop in value within weeks, flatlining in profit and floating around $280.
Average Price: $197.44
Average Price: $205.75
Volt may be a head turning color but the gimmick wasn’t enough. Combining heavy availability with a lower retail price point at $150 may have proved fatal for the value in this release, dropping from $275 to just over $200 in weeks. Pairs can still be found in stores for $150 and tax.
Pairs can still be found in stores for $150 and tax.
The Royal pair had an even worse debut, averaging $205 and selling as low as $180 in some cases while also sitting in stores. It just goes to show that sometimes hype and availability make a product “valuable” in the consumer’s eyes. Play it safe and get the jump on releases ahead of time, but if that doesn’t work out you can analyze sales data for many releases via the ShoeFax app. (Apple / Android).
