Sales Analysis: Nike Air Max Lunar 90 SP “Moon Landing” - Astronomical Hype

Nike released an updated version of the classic Air Max 90 with Lunarlon technology as part of the 45th Anniversary of man walking on the moon. Known as the Moon Landing color way, the shoe was a limited release and featured a unique 3M upper with moon graphics throughout. Also sporting American branding on the heels, the shoe utilized Red/White/Blue stars and stripes and finally a speckled Lunarlon midsole finish up the color way. The Nike Air Max Lunar 90 SP “Moon Landing” released at a $145 price point and ShoeFax will examine the after market price since the shoe released in July.

$442.81 Avg. Price

The Nike Air Max Lunar 90 SP “Moon Landing” released on July 20th at a retail price of $145 and fetched its highest price of $700 the day after the release. As soon as the Moon Landing color way dropped, the value of the sneaker nearly tripled its retail value for an average price of $442. Many pairs sold for at least $400 and with that average price, resellers stood to make a profit of nearly $300 which is at least two extra pairs if purchased at retail!

We have provided sales data below which shows listings for the Nike Air Max Lunar 90 SP “Moon Landing” and approximately 42% of the listings were successful with average end prices of $419-469.

Nike Air Max Lunar 90 SP “Moon Landing”

July 15th - August 28th,2014

Total Sales $123,100
Total Listings 317
Successful Listings 132
Total Bids 1,084
Items Offered 556
Items Sold 278
Bids per Listing 3.42
Sell-Through 41.64%
Sellers per Day 7

 

132 out of 317 successful listings for the Nike Air Max Lunar 90 SP “Moon Landing” are shown along with an average price of $442.81 from sellers that is approximately $298 over retail. This color way of the Air Max Lunar 90 featured a unique and exclusive color way with USA branding to create a large amount of anticipation. The market has deemed the sneaker a success and if you need to pick up a pair, be sure to check on Kixify and e-Bay. As always, stay tuned to ShoeFax for real time sales data and let us know if you plan on hunting down a pair.