Nike SB x Air Jordan 1 Lance Mountain - Black vs. White

Air Jordan 1 SB Lance Black Version

$328.86 Avg. Price

Total Sales $18,416
Total Listings 85
Successful Listings 43
Total Bids 296
Items Offered 137
Items Sold 56
Bids per Listing 3.48
Sell-Through 50.59%
Sellers per Day 2

*Data collected from eBay/Kixify sales in last 30 days.

The Nike SB x Air Jordan 1 “Lance Mountain” was a widely anticipated release. Featuring the dope design on the classic Air Jordan 1 silhouette, the sneaker pleased a wide variety of Jordan/SB lovers. The sneaker came in two different colorways. Both colorways feature a “Bred” and “Royal” base for the left and right sneaker, but you had a choice on if you wanted a pair with a black painted overlay or a white one. If you didn’t know, the Nike SB x Air Jordan 1 “Lance Mountain” comes with a dope new feature where the overlaying paint wears off after use displaying the sneaker’s true colors. Both iterations of the sneaker sold out everywhere, but only one prevails as the most popular.. can you guess which one? Take a look as we dig deeper into the question of “Black or White?”

The Nike SB x Air Jordan 1 “Lance Mountain” both retailed at $150. The lower price and limited quantities gave re-sellers a promising come up. Both pairs were instantly put up for sale on both Kixify and eBay listings. In just the first couple of days, the black version pulled in $18,416 in total sales while the white version just barely pushed $11,104.

Even though the black iteration only had 13 more pairs for sale, a sell-through rate clocked in at 50.59% put the sale numbers passed the white version which was only successful at a low 32%. This huge difference in sell-through rate made a big difference in overall sales.

Air Jordan 1 SB Lance White Version

$326.58 Avg. Price

Total Sales $11,104
Total Listings 75
Successful Listings 24
Total Bids 96
Items Offered 124
Items Sold 34
Bids per Listing 1.28
Sell-Through 32.00%
Sellers per Day 2

*Data collected from eBay/Kixify sales in last 30 days.

It’s clear by now that the black iteration of the Nike SB x Air Jordan 1 “Lance Mountain” is the more popular version of the sneaker. The black version of the sneaker almost tripled the white rendition in both total bids and bids per listing. Not only was the black version selling more, there was a lot more activity on the listings as well. The only thing that didn’t dominate the white pair was the average price. The white pair sold at an average of $326.58 while the black version averaged at $328.86 per pair. The price difference wasn’t a big factor in determining the popularity of the sneaker this time around. The successful sell-through rate and high activity kept the black pair in a dominating position, which made the sneaker lot more desirable.