Avg. Price: $598.31
The Nike Air Foamposite silhouette was at an all time high when the Galaxy color way released 2 years ago in 2012 and quite a few limited colors were produced to attempt to re capture the demand. The Doernbecher, Paranorman, and Oregon pairs were instant sell outs and retained quite a bit of resell profit months after their respective releases. Nike has attempted to bring out a once unattainable Player Edition color way for Penny himself by packing it with a new basketball model at a $500 price point. Sticking a very anticipated sneaker with another that wouldn’t sell that well on its own has the potential to be risky and the numbers below tell the story of the Nike Foamposite “Shooting Star” package.
At a 34.90% sell-through rate, resellers are having a really hard time selling the Nike Penny Foamposite Pack. With an average resale price of $598, resellers have been unable to capitalize and make a profit.
Sales data collected from eBay and Kixify listings have proved that not even the hype behind the Shooting Star color way could make this pack very profitable. With a $500 base price as well as tax and potentially shipping, these are the numbers after pairs were obtained and resold.
Nike Penny Shooting Stars Package (Feb 25 - May 25, 2014)
| Total Sales | $99,319 |
|---|---|
| Total Listings | 447 |
| Successful Listings | 156 |
| Total Bids | 2,272 |
| Items Offered | 483 |
| Items Sold | 166 |
| Bids per Listing | 5.08 |
| Sell-Through | 34.90% |
| Sellers per Day | 4 |
Pairs hit the market instantly, with 447 listings since the release of the pack and approximately 34.9% of the items were sold since then. The average price of the pack together comes in at $598 which is just $98 over retail not including tax. The instant reaction for initial resellers of the pack was to sell the Lil Penny Posite model for under retail as the Nike Air Foamposite One was the star of the pack. It’s worth noting that Shooting Star packs even sold below retail at an average end price of $483.44 and $484.12 on Thursdays and Fridays. At an average of $290 per pair, that leaves little profit and can ultimately be considered a bust. It just goes to show that not even a combination of hype, color ways, and limited availability can save a failing silhouette. However, if you think that the Nike Air Foamposite still has potential, tell us what you think and check out even more data on the Foamposite pack.
It’s worth noting that Shooting Star packs even sold below retail at an average end price of $483.44 and $484.12 on Thursdays and Fridays.
Day of the Week Sales Analyisis
| Day of Week | Total Listings | Average End Price | Sell-Through |
|---|---|---|---|
| Sun | 75 | $661.38 | 40.00% |
| Mon | 36 | $551.95 | 30.56% |
| Tue | 65 | $648.02 | 43.08% |
| Wed | 51 | $626.27 | 29.41% |
| Thu | 41 | $483.44 | 39.02% |
| Fri | 57 | $484.12 | 40.35% |
| Sat | 122 | $660.75 | 27.05% |
